A new vertical, not another casino variant
Prize draws are a separate product with separate economics, not a bolt-on to sportsbook or casino. They give a mature operator a genuinely new line, without another internal build.
For betting and iGaming operators
Your next vertical shouldn't be another casino variant.
A prize-draw vertical without another internal build. A standalone brand and wallet, operator-standard KYC and compliance, and no large platform fee. It works best with one sponsor who owns it, usually a Commercial, Product or New Ventures lead.
Pilot success measures
What we measure together.
A pilot answers "will it cannibalise?" with data rather than assertion. These are the four numbers we agree up front.
Entrants
Reach
How much of your audience takes part
Spend
Revenue per entrant
First and repeat purchases
Repeat
Retention
Share who enter a second draw
Uplift
Incrementality
Measured against your core products
A standalone pilot, no integration
The pilot runs as its own brand and wallet. Nothing touches your core platform. Integration comes later, only once demand is proven. Typical time to launch is four to eight weeks from contract.
Run to an operator's standard
18+ KYC, a free-entry route, spend controls, verified draws, an audit trail and transparent terms. Ask us for the compliance pack and your legal team can read it before the pilot starts.
Your brand, your customers, your data
Customers sign up to your brand and the records are yours, contractually. On pooled draws DrawHouse funds the prize and absorbs any shortfall, so there is no prize budget to find.
Start with a pilot
A new vertical, live in weeks, with nothing to integrate.
Book a demo, or ask for the compliance pack so your legal team can read it first.